The branding suite, labels and packaging for Tommy Hilfiger x Anthony Ramos collaboration.
Preppy brand segmentation strategy / Sportswear Branding Suite.
Preppy brand segmentation strategy / Tommy Jeans / Streetwear Branding Suite.
An overview of the brand identity I created through labels and packaging for Men's Design.
An overview of the brand identity I created through labels and packaging for Women's Design, Collection, Accessories and CFDA - Vogue Fashion Fund Collaborations.
An overview of the brand identity I created through labels and packaging for Men's Design with a focus on cobranded collaborations with Third Party Brands such as Saint James, Liberty, and Martin Greenfield and fabric mills such as Vitale Barberis, Baird McNutt and William Locke.
An overview of the brand identity I created through labels and packaging for Women's Denim and their higher price point made in the U.S.A. denim collection, Point Sur Denim.
An overview of the brand identity I created through labels and packaging for Men's Denim and their higher price point made in the U.S.A. vintage inspired collection, Wallace & Barnes.
An overview of the brand identity I created through labels and packaging for J. Crew's vintage inspired collection, Wallace & Barnes.
Produced by team lead Andrew Desutter.
Produced by Malcolm Crews and Anna Gitelman.
Produced by Malcolm Crews and Anna Gitelman.
Catalogue shot of Ieva Laguna wearing a J. Crew graphic inspired by an old New York City hangout of mine - Sheep Meadow, Central Park.
A sweatshirt I designed in a collaboration between J. Crew and New York's High Line.
A T-shirt I designed in a collaboration between J. Crew and New York's High Line.
The backside of a T-shirt I designed in a collaboration between J. Crew and New York's High Line listing some of the original stops made by the New York Central Line that used to run on the High Line.
Hand illustrated vintage inspired athletic graphic.
State graphic I designed for a J. Crew patchwork sweatshirt inspired by vintage athletics.
A worn and repaired State graphic patchwork sweatshirt inspired by vintage athletics I designed for J. Crew.
A detail shot of the worn and repaired State graphic patchwork sweatshirt inspired by vintage athletics I designed for J. Crew.
Detail shot of a worn and repaired State graphic patchwork sweatshirt inspired by vintage athletics I designed for J. Crew. The patchwork and paint spots act as additional graphic elements.
Spot graphics for applique and patch I designed for J. Crew Mens and Womens inspired by vintage athletics.
Graphic T-shirt I designed for Crewcuts inspired by vintage athletics.
Graphic T-shirt I designed for J. Crew Mens inspired by vintage athletics.
Graphic T-shirt I designed for J. Crew Mens inspired by vintage athletics.
Hand painted graphic I designed for J. Crew Mens inspired by seaside town vintage signage.
Illustration and hand set type. Baltimore Soccer Club (1941) American Soccer League
Illustration and hand set type. The Boston Whirlwinds (1925) American Basketball League.
Illustration and hand set type. Brooklyn Gothams (1947 - 1948)
Illustration and hand set type. Crescent Athletic Club (1891 - 1940) Brooklyn, New York.
Illustration and hand set type. St. Nicholas Arena (1906 - 1962) a historic indoor ice rink (1896) later boxing arena in Manhattans Upper West Side.
Produced by team lead, Brett Guida.
Produced by team lead, Brett Guida.
Produced by team lead, Brett Guida.
Produced by team lead, Brett Guida.
I conceptualized and served as the creative lead for this zine my team collaborated on. The zine is based on Tommy's first shop (People's Place) in Elmira New York in the early 1970s. With this project we dove deep into the provenance of the Hilfiger brand with the excitement of a startup. Graphic Design Team @ Tommy Hilfiger : Shawn Psurny, Thomas Murphy & Brett Guida.
I conceptualized and served as the creative lead on this project in which my team created a "could have been" public access commercial for a shop (People's Place) run by Tommy in Elmira New York - early 1970s. Graphic Design Team @ Tommy Hilfiger : Shawn Psurny, Thomas Murphy & Brett Guida.
Produced by Brett Guida and Anna Gitelman.
Produced by team lead, Brett Guida.
Produced by James Skarbek.
Produced by James Skarbek.
A Concept I created for Summer 2010 J. Crew graphic delivery based on New England seaside signage and vintage samples.
I was hired by architectural firm Studio Tack to created the branding for a chain of creative spaces along the Rust Belt. This is one of three concept board I provided along with type studies and sketches. This concept was based on turn of the century signage and fractured type. The materials considered were polished brass and gold leaf on glass juxtaposed against polished concrete.
A Concept I created for Fall 2010 J. Crew graphic delivery based on turn of the century New York social clubs and the pursuits of leisure.
I was hired by architectural firm Studio Tack to created the branding for a chain of creative spaces along the Rust Belt. This is one of three concept board I provided along with type studies and sketches. This concept was based on Pop Art and modern signage. Materials considered were neon and gloss enamel.
I visited vintage clothing dealers in New York, Los Angeles, Seattle and Vancouver to curate a collection for the launch of a new J. Crew concept that would go on to be called Wallace & Barnes. I had all the samples shot and this book bound for the members of Men's Design. Here is a sampling of what was collected.
