BRAND PEDIGREE
2016 - Present Vice President of Graphic Design, The Americas / Tommy Hilfiger
•Manage a team of 3 directors, 6 designers and 1 freelancer.
•Set brand identity across gender, age and product category for retail and wholesale tiered channels.
•Create seasonal graphic design direction and concept for Mens, Womens, Kids, Home and Accessories.
•Provide graphic design direction to all brand licensees including: G-III, Centric, Delta Galil and The Underwear Group.
•Partner with cross functional leadership to drive the business.
•Grew the graphic T-shirt business from $102M to $180M in sales within 4 years.
•Support PVH brand partners in Calvin Klein with seasonal graphics.
2008 - 2015 Graphic Design Director / J. Crew Group Inc.
•Managed a team of 4 freelance designers
•Responsible for brand identity through trim, labeling, on product marketing and graphic design.
•Built seasonal graphic design direction and concept.
•Ensured consistency in branding for Mens, Womens, Kids and co-branded partnerships.
•Designed and developed the brand identity for: Wallace & Barnes, Point Sur Denim and J. Crew Baby.
•Created in-store signage and marketing for The Liquor Store: J. Crew’s first Men’s store.
•Increased brand visibility through co-branded collaborations and third party brand partnerships.
2006 - 2007 Director Trim Research And Development / Gap Inc. North America
•Managed staff and budget for team of 2.
•Responsible for brand identity through trim, labeling and on product marketing.
•Attended industry shows worldwide to stay abreast of the latest developments.
•Presented new and innovative trim developments to design teams at the start of each season.
•Partnered with factory leads on the production of all trim for Mens and Womens.
2005 Senior Graphic Designer / Men’s and Women’s Design / Gap International, Japan and Europe.
2004 Design Director / Knits and Graphics / Women’s Design / Rocawear Juniors
2000 - 2002 Senior Graphic Designer / Men’s Design / Tommy Hilfiger Jeans
1998 - 1999 Graphic Design Manager / Men’s and Women’s Design / Polo Jeans Company
1995 - 1998 Senior Graphic Designer / Men’s Design Polo Sport and Sportswear / Polo Ralph Lauren
ADDITIONAL CREDITS
BFA / Painting / State University of New York at Purchase
Co-Chairperson / Latinx Organized For Leading & Achieving / PVH Inclusion & Diversity Business Resource Group
Brand Ambassador / PF Flyers
English & Spanish / Fluent
INTERESTS
Delta Blues Music titodelerblues.com, Film Noir, Vintage Fashion, Woodworking, History through Art and Music, Cigars and Travel.